Softstart
Project
Website
Client
Workleap
Team
Deux Huit Huit
Responsibilities
User Experience






Challenge
Our design team took on the exciting challenge of creating a promotional website for an innovative onboarding application tailored specifically to HR teams. Our mission was to convey the product's benefits and advantages in a way that resonated with HR professionals, making them feel understood and empowered.
Understanding HR Needs: To effectively connect with HR teams, we delved into the unique challenges and requirements they face during the onboarding process. This deep understanding served as the foundation for our design approach.
Clarity and Relevance: We focused on delivering a clear and concise message. Through visually appealing graphics, straightforward language, and relatable scenarios, we ensured that HR teams could easily grasp the value the application offered.
User-Centric Design: Our design principles centered around the user experience. We created an intuitive interface that guided HR professionals seamlessly through the website, providing them with a comprehensive overview of the application's features and benefits.
Highlighting Perks and Advantages: Every perk and advantage of the onboarding application was strategically highlighted. We showcased how the product could streamline HR processes, save time, and improve the overall onboarding experience for both HR teams and new hires.
Empathy and Connection: Our design aimed to establish an emotional connection. We wanted HR teams to not only see the practical benefits but also feel that the application was designed with their challenges and needs in mind.
Through collaborative efforts and a commitment to understanding HR professionals, our design team successfully crafted a promotional website that speaks directly to the target audience. It effectively communicates the advantages of the onboarding application, making HR teams feel recognized, valued, and empowered to enhance their onboarding processes.
In this project, we've harnessed the power of design to bridge the gap between technology and human needs, ultimately empowering HR teams to streamline their onboarding processes with confidence.
Activities
Analysis of the services and communication strategies
Analysis and interpretation of the product objectives
Analysis of the flow of tasks to be accomplished by the user
Information architecture analysis
Primary and secondary research
Opportunity assessment
Prototype design