Equiterre
Project
Website
Brand Experience
Client
Equiterre
Team
Deux Huit Huit
Responsibilities
User Experience
Digital Product Strategy




Challenge
Our mission was to create a dynamic website for an organization deeply committed to fostering conversations about the environment, ecology, and sustainability in the digital age.
Embracing a Cause: From the outset, we embraced Équiterre's cause, recognizing the importance of their work in promoting a healthier planet. Our design approach was anchored in the organization's values and mission.
Digital Conversation Hub: The heart of our project was the creation of a digital conversation hub. We designed a platform that not only disseminated information but also encouraged open dialogue about environmental issues. Interactive features, forums, and social integration fostered a sense of community among users.
Content Strategy: Our content strategy aimed to educate, inspire, and empower. We curated and presented information in a way that engaged visitors, motivating them to take action and become advocates for a sustainable future.
Visual Storytelling: Visual elements played a crucial role in our design. We leveraged compelling visuals, infographics, and multimedia to convey Équiterre's message effectively, making complex environmental topics more accessible and engaging.
Through collaborative effort and a shared passion for environmental advocacy, our design team successfully crafted a website that empowers Equiterre's mission. It serves as a vital digital platform for building healthy conversations about the environment, ecology, and sustainability, connecting individuals and communities passionate about preserving our planet.
Activities
Analysis of the current product, services and communication strategies
Analysis and interpretation of the product objectives
Analysis of the flow of tasks to be accomplished by the user
Information architecture analysis
Primary and secondary research
Opportunity assessment
Educational support within the product team
Evaluation and improvement of information architecture
UX copywriting
Prototype design
Ensure cohesion and sustainability of product documentation.