Igloofest
Project
Website
Brand Experience
Client
Mulitcolor
Team
Deux Huit Huit
Responsibilities
User Experience
Digital Strategy
Challenge
Elevating Brand and User Experience
Our recent project was a design-driven transformation that revitalized our client's brand, elevated the brand experience, improved user interactions, and established a powerful content strategy.
Brand Uplift: We rejuvenated the brand's visual identity, aligning it with their values and audience, setting the stage for growth.
Brand Experience: We created a cohesive brand experience across all touchpoints, ensuring every interaction resonated with the brand's essence.
Intuitive User Experience: User-centric design principles were employed to make interactions seamless and user journeys effortless.
Content Strategy: Our curated content strategy wove a compelling narrative, fostering community and engagement.
In collaboration, creativity, and commitment, our design team has redefined our client's brand, enhanced user experiences, and set the stage for future success. Design is about creating meaningful connections, and we're proud to have played a part in shaping our client's future.
Activities
Analysis of the current product and service
Analysis and interpretation of business and product objectives
Analysis of the flow of tasks to be accomplished by the user
Information architecture analysis
Carrying out a comparative study
Opportunity assessment
Educational support within the product team
Evaluation and improvement of information architecture
Define conversions for digital products
Prototype design
Ensure cohesion and sustainability of product documentation.
