Duceppe
Project
Website
Brand Experience
Client
Duceppe
Team
Deux Huit Huit
Responsibilities
User Experience
Digital Strategy






Challenge
Our design journey began with a commitment to accessibility. We crafted a website that is intuitive and user-friendly, ensuring that theater enthusiasts from all walks of life could easily navigate and engage with its content.
Showcasing Services: To effectively communicate the theater's offerings, we designed an immersive platform that showcased upcoming performances, events, and services. We wanted visitors to feel the excitement of live theater from the moment they arrived on the website.
Philanthropic Mission: We highlighted the theater's philanthropic mission prominently. Through engaging narratives, visuals, and real-world impact stories, we conveyed the significance of supporting the arts and the positive change it can bring to the community.
Democratizing Theater: Our design aimed to break down barriers and make theater a part of everyday culture. We used relatable language and engaging visuals to bridge the gap between the stage and the audience, fostering a sense of inclusivity.
Celebrating Pop Culture: In line with the goal of popularizing theater, we celebrated the intersection of theater with popular culture. From classic plays to contemporary performances, we showcased how theater is a vibrant, evolving art form that resonates with modern audiences.
Through our collaborative efforts, we've designed a promotional website that not only promotes the theater's services and philanthropic mission but also reimagines theater as an accessible and inclusive cultural experience. It is our hope that this website will play a vital role in rekindling the love for live theater, making it an integral part of people's lives once more.
In this project, design serves as a catalyst for change, bringing the magic of theater to a wider audience and reinvigorating popular entertainment culture for generations to come.
Activities
Analysis of the current product and service
Analysis and interpretation of business and product objectives
Analysis of the flow of tasks to be accomplished by the user
Information architecture analysis
Carrying out a comparative study
Opportunity assessment
Educational support within the product team
Evaluation and improvement of information architecture
Define conversions for digital products
Prototype design
Ensure cohesion and sustainability of product documentation.